Our story
Every great company begins by solving a real problem.
Ours began in Ramadan, 2013 — with one family serving another, and a promise that has never changed.
2013
Ramadan. A new country. A calling.
In 2013, our family arrived in Cape Town with little more than faith, hope, and a vision for a better future. My father — a Sheikh and Islamic scholar — had just moved to South Africa with his pregnant wife, three daughters, and young son.
The concern
“There isn't reliable access to quality halal meat.”
As they settled into the Southern Suburbs during the blessed month of Ramadan, local Muslim families shared a concern that would change the course of our journey. Rather than accepting it, my father decided to do something about it.
The amanah
A responsibility, not a business.
What began with supplying a few households soon grew into serving families across the community with halal meat they could trust. His commitment was never simply about selling meat — it was about fulfilling an amanah, a sacred responsibility.
The trust
Qurbani, aqeeqah, and life's biggest moments.
Every Eid al-Adha, he has organised and facilitated Ijtimai Qurbani, helping families fulfil their religious obligations with transparency, care, and dignity — alongside aqeeqah and other important occasions, every animal handled according to Islamic principles.
Today
Generation two. Same promise.
Trust was never built through advertising. It was built through years of consistent service, word of mouth, and a reputation for doing things the right way. Today, MeatNow takes that same trust into a new generation — proudly online-only, because premium halal meat should be as simple as ordering your favourite meal.
“Halal is more than a process. It’s a promise.”
From our family to yours. Guided by Islamic values. Committed to excellence.
Serving our community since 2013
Mission
To serve families with food they can trust.
The same mission as 2013 — now delivered through technology: make trusted halal food as simple to order as your favourite meal, with no unnecessary trips, no uncertainty, no compromise.
Vision
The digital home for halal living.
To make trusted halal food accessible to every family through technology — carrying generations of Islamic values from local communities to homes around the world.
2013
Serving since Ramadan
2
Generations of service
12,000+
Deliveries completed
100%
Halaal, always
The MeatNow Brand Operating System
Ten principles we never compromise
Generation one built trust through service. Generation two scales that trust through technology. These principles govern every decision we make.
Halal Is a Trust
Halal is not a marketing term. It is a responsibility before Allah and before every family that places their trust in us. Every decision begins here.
Serve Before You Sell
We exist to solve problems and make life easier for families. If something benefits the customer but costs us more effort, we do it anyway.
Excellence Is an Act of Worship
The quality of our sourcing, preparation, packaging, technology and service should reflect the excellence our faith encourages. Every detail matters.
Trust Compounds
A single order can become a lifelong relationship. Never sacrifice long-term reputation for short-term profit.
Technology Should Feel Human
Technology exists to remove friction, not replace relationships. Every website, app and delivery should feel personal.
Family Comes First
Every customer trusts us with the food they place on their family's table. We treat every order as if it were for our own.
Build for Generations
We don't build for this month or this year. We build businesses and relationships our children will be proud to inherit.
Keep Improving
Every delivery, every conversation, every piece of feedback is an opportunity to become better. Progress is part of excellence.
Lead With Integrity
Do the right thing even when nobody is watching. Honesty is part of our identity, not our marketing.
Honour the Legacy, Build the Future
Generation one built trust through service. Generation two scales that trust through technology. Everything we build must honour both.
“Every order we deliver carries a legacy that began with one family serving another. Today, we’re honoured to continue that legacy — one home at a time.”
Halal assurance
An amanah we carry every single day.
Our entire supply chain — from accredited farms to slaughter, processing, packing and delivery — follows strict Islamic principles, overseen by the same standards our father served since 2013. Certification is available on request, and our cold chain is completely segregated. When we say 100% halaal, we mean it, end to end.
Certified supply chain
Every partner audited and certified by recognised halaal authorities.
Full traceability
Every pack labelled with cut, weight and pack date. Know exactly what you're eating.
Segregated cold chain
Dedicated halaal-only vehicles and storage. Zero cross-contamination.
Ethical & humane
Free-range farms, humane handling — animals treated with the respect Islam demands.